// MICHELLE LEE
Product Designer
Eye of a designer. Instinct of a PM. Pace of a builder.
DESIGNED AND BUILT WITH FIGMA + NEXT.JS + TAILWIND + FRAMER MOTION + CLAUDE CODE :)
01 / EXPERIENCE
Founding Product Design Engineer
Blue Modern Advisory / Togari / Amber
AI-first B2B agency. Design systems + product strategy.
Health tech startup. Data enrichment + network visualization.
Los Angeles, CA
Founding Product Design Engineer
StoryStack
AI-powered photo tagging app. Designed and shipped 0→1.
Chicago, IL
Founding Product Design Engineer
Recess Sports
Designed and built in React Native with 300+ users, 30% D30 retention.
Chicago, IL
Lead Product Designer & Technical PM
Product Designer & Associate PM
Beyond Finance
$4.5M ARR. 250K → 450K WAU. Best of Beyond Award '24.
Chicago, IL
Cognitive Science + Engineering Design
Northwestern University
McCormick School of Engineering Honors Student. Former Manufacturing and Design Engineering Program. The Garage (startup incubator). HCI Studio. Design for America.
Evanston, IL
02 / WORK
Selected Projects
Recess Sports
Designed a consumer sports app and used Claude Code to ship features myself. Skill-matching algorithm pairs players to pickup games at their level.
0 → 1 · React Native + Firebase
Beyond Finance
Identified a $50M opportunity in un-enrolled debt and designed the self-serve enrollment flow end-to-end — from UX research to technical spec.
$4.5M additional ARR · 15K new accounts / month
Building This Portfolio
A meta case study: killed a 45-slide PDF and built this site as proof that the medium is the message.
4 days · Next.js 14 + Tailwind + Framer Motion
ALSO SHIPPED
Design Systems
Built Beyond Finance's first component library and design system from scratch (before AI could do it for you). Scaled across 3 product surfaces.
Retention Roadmap
Owned 4-workstream retention program. Drove 4–5 ppt reduction in pre-first-settlement churn.
Biometric Auth Fix
Root-caused login failures via SQL analysis. Traced to mTLS handshake fragility. 92% → 97% success rate.
03 / ABOUT
I design products that ship within days, not months.
I was the first and only in-house product designer at Beyond Finance — wearing every hat: product strategy, UX research, visual design, design systems, and cross-functional leadership.
I helped scale their products from 250K to 450K WAUs, shipped features generating $4.5M in ARR, and built the design culture from zero. Now I'm building Recess Sports — a consumer rec sports app I designed and coded in React Native.
TOOLS
I'm a real human being with hobbies and interests
Ask me about them some time!
04 / CONTACT
Let's build something!
Looking for a product designer who can ship?
I'm open to relocating to California or staying in Chicago, and ready to go.